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How SMEs Can Choose the Right Business Platform: Odoo vs Zoho vs Frappe vs Shopify
Small and Medium Enterprises (SMEs) often reach a stage where spreadsheets, WhatsApp updates, and disconnected tools stop working. As operations grow, teams need systems that can handle sales, inventory, HR, finance, customer communication, and reporting—without chaos. That’s when most SMEs start exploring platforms like Odoo , Zoho , Frappe , and Shopify . But choosing the right platform is not about picking the most popular one. It’s about selecting the system that fits you
Ruchi Verma
6 days ago4 min read


Building an Effective IT Roadmap for Your Growing Business: A Practical IT Growth Roadmap
Growing a business requires more than just expanding your customer base or increasing sales. It demands a clear plan for technology adoption and digital transformation. An effective IT growth roadmap helps you align your technology investments with your business goals. It ensures your IT infrastructure supports growth without causing bottlenecks or unnecessary costs. In this post, I will guide you through building a practical IT roadmap tailored for growing businesses. You wi
Ruchi Verma
Feb 173 min read


Digital Marketing: A Practical Guide for Growing Businesses
Digital marketing is essential for businesses aiming to expand their reach and improve operational efficiency. It offers scalable solutions that align with business goals. I will share practical insights and actionable strategies to help you leverage digital marketing effectively. Understanding Digital Marketing Fundamentals Digital marketing involves promoting products or services using digital channels. These include search engines, social media, email, and websites. The go
Ruchi Verma
Feb 53 min read
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